Commerce
Affiliate Marketing Programs Built for Measurable Sales
Affiliate marketing pays partners for outcomes rather than impressions. We design and run affiliate programmes where creators, publishers, communities and deal partners are compensated for the traffic, orders and revenue they actually generate — with tracking that shows which partner earned which sale.
The problem we usually find
- Programmes are launched on a platform, then left to run without recruitment or partner management.
- Commission rates are copied from competitors instead of being modelled against margin and repeat purchase value.
- Attribution is unclear, so finance and marketing disagree on what affiliates contributed.
- A handful of coupon partners absorb most of the payout while incremental partners get no support.
How we approach it
- Model commission tiers against gross margin, average order value and repeat purchase behaviour before launch.
- Recruit partners by category — creators, review publishers, communities, comparison sites and marketplace affiliates.
- Segment payouts so incremental partners are rewarded differently from last-click discount traffic.
- Instrument tracking end to end, then review partner cohorts monthly and reallocate budget toward what compounds.
What's included
- Affiliate programme strategy and commercial modelling
- Platform and tracking setup or migration
- Commission and incentive structure design
- Affiliate and creator-affiliate recruitment
- Partner onboarding, briefing and asset supply
- Campaign calendars aligned to marketplace mega-sale dates
- Fraud and validation rules
- Monthly performance reviews and payout reconciliation
Process
- 01
Audit
Review margin structure, existing partners, tracking and past payouts.
- 02
Design
Build the commission model, partner tiers and programme terms.
- 03
Launch
Set up tracking, creative assets, briefs and the partner onboarding flow.
- 04
Recruit
Bring on partners by category and market, prioritising incremental reach.
- 05
Optimise
Review cohorts, adjust commissions and scale the partners that convert.
Benefits
- Media cost tied to outcomes rather than reach
- A partner base that keeps producing after a campaign ends
- Clear visibility of which partner types drive incremental revenue
- A commercial model that finance can reconcile
KPIs we manage against
- Attributed revenue and orders
- Cost of sale (commission as a share of revenue)
- Active and productive partner counts
- New customer share of affiliate orders
- Average order value by partner tier
Who it's for
- E-commerce and marketplace brands with a defined margin structure
- DTC brands looking for acquisition beyond paid social
- Regional brands expanding into new Southeast Asian markets
What is affiliate marketing?
Affiliate marketing is a performance model where a brand pays partners — creators, publishers, communities or comparison sites — a commission for the traffic, leads or sales they generate, tracked through unique links or codes.
Common questions
- How long before an affiliate programme produces meaningful revenue?
- Tracking and the first partner cohort can usually be live within weeks, but a programme typically needs one to two full campaign cycles before partner mix, commission tiers and creative are tuned enough to judge results fairly.
- How do you avoid paying commission on sales that would have happened anyway?
- By segmenting partner types, setting different rates for discount-led and discovery-led traffic, and reviewing new-customer share by partner rather than looking only at last-click revenue.
Explore other services
Creator & Influencer Marketing
Discovery, recruitment, campaign strategy, content collaboration and measurement.
Influencer & KOL Marketing
Strategic influencer and KOL campaigns across relevant categories and platforms.
Creator Affiliate Marketing
Commission structures and performance incentives that connect creators directly to sales.
Talk to us about affiliate marketing
Share your objective, market and current setup, and we'll come back with an honest view of what would move the number you care about.