Commerce
Social Commerce Programs That Convert Discovery Into Orders
In much of Southeast Asia, product discovery starts in a feed rather than a search box. Social commerce programmes connect that discovery to a purchase path short enough that intent survives the journey.
The problem we usually find
- Content drives interest, then sends people to a slow or irrelevant landing experience.
- Product listings are written for marketplace search but not for social-referred buyers.
- Catalogue, pricing and stock are inconsistent between social storefronts and marketplaces.
- Creator content is not reused where purchase decisions are actually made.
How we approach it
- Design the full path from hook to checkout, including the first three seconds and the product page.
- Rebuild listings and storefront content for social-referred intent.
- Synchronise catalogue, pricing, promotions and stock across storefronts.
- Place proven creator content on product pages, ads and marketplace assets.
What's included
- Social commerce channel strategy
- Shop and storefront setup and merchandising
- Catalogue, pricing and promotion alignment
- Creator content pipeline for commerce placements
- Offer and bundle design
- Campaign calendars around platform sale events
- Conversion analysis by content, product and audience
Process
- 01
Map
Audit the current discovery-to-checkout path and find the drop-offs.
- 02
Build
Set up storefronts, catalogue and offer architecture.
- 03
Feed
Establish a repeatable creator content pipeline.
- 04
Convert
Test hooks, offers and product page variants.
- 05
Scale
Push budget and creator effort behind winning combinations.
Benefits
- Shorter path from discovery to purchase
- Consistent brand and pricing across channels
- Content that is reused where it drives revenue
- Clear view of which products suit social selling
KPIs we manage against
- Social-attributed GMV
- Content-to-cart and cart-to-order rates
- Cost per order by content type
- New customer share
- Sell-through on featured SKUs
Who it's for
- Consumer brands with visual, demonstrable products
- Marketplace sellers building direct social channels
- Brands preparing for regional mega-sale periods
What is social commerce?
Social commerce is buying and selling that happens inside social platforms — through in-app storefronts, shoppable content, livestreams and creator affiliate links — rather than by sending users to a separate website.
Common questions
- Does social commerce replace marketplace selling?
- Usually not. In most Southeast Asian markets the two reinforce each other: social creates demand and marketplaces capture buyers who search after seeing content.
Explore other services
Affiliate Marketing
Programme design, partner recruitment, commission structures, tracking and ongoing optimisation.
Creator & Influencer Marketing
Discovery, recruitment, campaign strategy, content collaboration and measurement.
Influencer & KOL Marketing
Strategic influencer and KOL campaigns across relevant categories and platforms.
Talk to us about social commerce
Share your objective, market and current setup, and we'll come back with an honest view of what would move the number you care about.